Responsible fans were rewarded at the KC Masterpiece 400 at Kansas Speedway on May 12, 2018. The track, NASCAR, Busch NA, Americrown and TEAM Coalition partnered to promote responsible alcohol consumption and fan behavior.
Congratulations to Kevin Harvick, driving the #4 car for Busch, who won the race, his fifth race win this year and a back-to-back win after he took the checkered flag the previous week at Dover International Speedway. And congratulations to the 481 fans who made the pledge to be responsible drinkers. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes. Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 261 photos taken before the race were viewed 874 times, an average of 3.3 views per photo.
All participating fans were automatically entered for a chance to be selected as the Responsible Fan for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The Responsible Fan of the Race prize includes two tickets and a VIP experience for two at the Hollywood Casino 400 Monster Energy NASCAR Cup Series race on October 21, 2018.
The Designated Driver for the Race from the Fall 2017 race, Michelle North, received two tickets and two VIP Experiences at the KC Masterpiece 400. Michelle and her guest also enjoyed a behind-the-scenes experience before the race on Sunday.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash