Responsible Fans Rewarded at Kansas Speedway

05/14/2018

Responsible fans were rewarded at the KC Masterpiece 400 at Kansas Speedway on May 12, 2018. The track, NASCAR, Busch NA, Americrown and TEAM Coalition partnered to promote responsible alcohol consumption and fan behavior.

Congratulations to Kevin Harvick, driving the #4 car for Busch, who won the race, his fifth race win this year and a back-to-back win after he took the checkered flag the previous week at Dover International Speedway.  And congratulations to the 481 fans who made the pledge to be responsible drinkers. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes.  Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 261 photos taken before the race were viewed 874 times, an average of 3.3 views per photo.

All participating fans were automatically entered for a chance to be selected as the Responsible Fan for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The Responsible Fan of the Race prize includes two tickets and a VIP experience for two at the Hollywood Casino 400 Monster Energy NASCAR Cup Series race on October 21, 2018.

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The Designated Driver for the Race from the Fall 2017 race, Michelle North, received two tickets and two VIP Experiences at the KC Masterpiece 400. Michelle and her guest also enjoyed a behind-the-scenes experience before the race on Sunday.

While we want every fan that comes to Kansas Speedway to enjoy everything about their race experience as much as possible, safety is always the top priority. With that in mind, we commend the fans that chose to serve as designated drivers for their family or friends during race weekend.Patrick Warren, President, Kansas Speedway
Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Busch NA Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Kansas Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Kansas Speedway
Americrown
Anheuser-Busch
TEAM Coalition

US DOT / NHTSA 2016 NATIONAL DATA:

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

(left to right) Kevin Abernathy, TEAM Coalition; Sara Levin, Anheuser-Busch; Matthew Wright, Responsibility Has Its Rewards Sweepstakes Winner; James Porter, guest of winner;  Jason LaGosh, NASCAR

TEAM Coalition