Jack Daniel’s, Nashville Predators Promote Raise One Million ARMs

04/11/2016

Jack Daniel’s and the Nashville Predators joined TEAM Coalition in promoting responsible drinking last week as a part of the Raise One Million ARMs campaign. While the Predators earned two wins on the ice versus the Coyotes and Avalanche, a total of 287 fans pulled off a responsibility hat trick, making the #DontDriveDrunk pledge.

Outside of Bridgestone Arena, fans added their names to the Responsibility Wall to demonstrate their commitment to keeping the penalties on the ice and off the roads. Every fan who made the pledge and signed the wall had the opportunity to receive a souvenir photo, instant prizes and the opportunity to enter the Raise One Million ARMs sweepstakes.

All the responsible Predators fans were entered to win a prize pack – including branded items from Jack Daniel’s and TEAM Coalition.

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CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

BrownForman
For 144 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, El Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information go to www.brown-forman.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Brown-Forman, the National Hockey League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to TEAMCoalition.org or FansDontLetFansDriveDrunk.org.
Author: jillteamcoalition
TEAM Coalition