As the 2017 NASCAR Playoffs came to its exciting conclusion, Anheuser-Busch, Eagle Brands, Americrown and TEAM Coalition partnered once again to reward responsible fans during Ford Championship Weekend at Homestead-Miami Speedway.
Before Martin Truex Jr. crossed the finish line first and became the NASCAR Monster Energy Cup Series champion for the first time in his career, 613 fans made the pledge to be responsible at the Ford EcoBoost 300 on Saturday, November 18, 2017 and the Ford EcoBoost 400 on Sunday, November 19, 2017. Those responsible fans promised to never drive drunk and always have a designated driver. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards” sweepstakes grand prize, which includes two tickets and a VIP experience for two at next year’s Ford EcoBoost 400 at Homestead-Miami Speedway, which will be held November 18, 2018.
The Designated Driver for the Race from last season, Kevin Quesada, received a pair of tickets and a behind-the-scenes experience for himself and a guest before the Ford EcoBoost 400.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash