|NATIONAL CAMPAIGN: Responsibility Has Its Rewards™RHIR PARTNERS INCLUDE:
- New York Red Bulls
- Coors Light
- TEAM Coalition
Click here to see all the New York Red Bulls fan photos on Facebook
WHO: Fans and the Community
WHAT: New York Red Bulls, Budweiser and TEAM Coalition invited fans to take the pledge to be responsible soccer fans, which means never driving drunk, always having a designated driver and buckling up – every trip every time. Responsible fans autographed a larger-than-life soccer ball and received a free souvenir photo.
New York Red Bulls fans support their favorite MLS club in the You Hold the Key Never Drive Drunk Designated Driver Challenge.
WHERE: Red Bull Arena, New York Red Bulls vs. Chicago Fire
WHEN: Sunday, October 27, 2013
New York Red Bulls: http://www.newyorkredbulls.com/
TEAM Coalition: TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information visit www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org orwww.RHIR.org.
MillerCoors: MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more atwww.millercoors.com, at Facebook.com/MillerCoors, or on Twitter through @MillerCoors
US DOT / NHTSA 2011 NATIONAL DATA:
- In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.