|NATIONAL CAMPAIGN: Bud Light Good Sport Designated Driver Challenge PARTNERS INCLUDE:
- Atlanta Falcons
- Bud Light
- TEAM Georgia
- TEAM Coalition (Techniques for Effective Alcohol Management)
Click here to see all the Falcons fan photos on Facebook
WHO: Fans and the Community
WHAT: Atlanta Falcons, Bud Light, TEAM Georgia and TEAM Coalition invited fans to take the pledge to be designated drivers. Designated drivers autographed a larger-than-life football and received a free souvenir photo.
WHERE: Georgia Dome
WHEN: Thursday, November 29, 2012
Atlanta Falcons: www.atlantafalcons.com
Anheuser-Busch: For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit http://www.anheuser-busch.com.
TEAM Georgia: A not-for-profit organization whose mission is to serve and progress transportation safety advocacy groups, encouraging safe and sober driving choices as a means of reducing transportation crashes, injuries and fatalities. Reducing the number of alcohol related transportation crashes, injuries and fatalities across all transportation areas within Georgia, through educating the public and promoting the awareness of alternative choices is its goal. http://www.teamgeorgia.net
TEAM Coalition: TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information visit www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org orwww.RHIR.org.
US DOT / NHTSA 2010 NATIONAL DATA:
- In 2010, 10,288 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 4.9% from the 10,758 fatalities in 2009
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.