Bud Light, TEAM Georgia and TEAM Coalition Partner with the Atlanta Falcons to Promote The Bud Light Good Sport Designated Driver Challenge -

11/29/2012

Bud Light, TEAM Georgia and TEAM Coalition Partner with the Atlanta Falcons to Promote
The Bud Light Good Sport Designated Driver Challenge

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The Atlanta Falcons enjoyed a thrilling victory Thursday against the rival New Orleans Saints in an NFC South Division game. Fans also helped the Falcons pull farther ahead in the Bud Light Good Sport Designated Driver Challenge. The Falcons, Bud Light, TEAM Georgia and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at the Georgia Dome, encouraging fans to become designated drivers. For every Falcons fan who pledges to stay sober and ensure a safe ride home from the game for their group, the Falcons earn 1 point in the Bud Light Good Sport Designated Driver Challenge. The team with the most points at the end of the regular season wins!Throughout the game, hundreds of fans made the pledge to be a Good Sport – a designated driver for their group. All the designated drivers had the opportunity to autograph a larger-than-life football and receive a free souvenir photo.

NATIONAL CAMPAIGN: Bud Light Good Sport Designated Driver Challenge PARTNERS INCLUDE:

Atlanta Falcons
Bud Light
TEAM Georgia
TEAM Coalition (Techniques for Effective Alcohol Management)

Click here to see all the Falcons fan photos on Facebook

WHO: Fans and the Community

WHAT: Atlanta Falcons, Bud Light, TEAM Georgia and TEAM Coalition invited fans to take the pledge to be designated drivers. Designated drivers autographed a larger-than-life football and received a free souvenir photo.

WHERE: Georgia Dome

WHEN: Thursday, November 29, 2012

Atlanta Falcons: www.atlantafalcons.com

Anheuser-Busch: For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit http://www.anheuser-busch.com.

TEAM Georgia: A not-for-profit organization whose mission is to serve and progress transportation safety advocacy groups, encouraging safe and sober driving choices as a means of reducing transportation crashes, injuries and fatalities. Reducing the number of alcohol related transportation crashes, injuries and fatalities across all transportation areas within Georgia, through educating the public and promoting the awareness of alternative choices is its goal. http://www.teamgeorgia.net

TEAM Coalition: TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org orwww.RHIR.org.

US DOT / NHTSA 2010 NATIONAL DATA:

In 2010, 10,288 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 4.9% from the 10,758 fatalities in 2009
Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.