Bud Light and TEAM Coalition partner with the Houston Texans to Promote Bud Light Good Sport Designated Driver Challenge


Bud Light and TEAM Coalition partner with the Houston Texans
to Promote Bud Light Good Sport Designated Driver Challenge
For Immediate Release
Aurelio Ruelas, Anheuser-Busch 805-407-3419 or Aurelio.Ruelas@Anheuser-Busch.com
Jill Pepper, TEAM Coalition 703-647-7431 or jill@teamcoalition.org
Houston, TX (September 19, 2013) – The Houston Texans got off to a 2-0 start and won their first home game of the season on Sunday against the Tennessee Titans in an AFC South division game. Fans also helped the Texans get an outstanding start in the Bud Light Good Sport Designated Driver Challenge between the Texans and the Titans. The Texans, Bud Light, Silver Eagle Distributors and TEAM Coalition partnered to promote responsible drinking and traffic safety in the Budweiser Plaza outside of Reliant Stadium, encouraging fans to become designated drivers.Throughout the game, 1,391 fans made the pledge to be a Good Sport – a designated driver for their group, earning the Houston Texans 6 points (or a touchdown) for each designated driver. 18,256 others helped the Houston Texans get a great start in this year’s Bud Light Good Sport Designated Driver Challenge by liking the Houston Texans Facebook post about the challenge. Each Facebook “like” is worth one point (or an extra point) in the Designated Driver Challenge Standings. All the designated drivers at the game had the opportunity to autograph a larger-than-life football and receive a free souvenir photo. Fans also received Bud Light branded keychains.

At the end of the season, one randomly selected Designated Driver will be selected as the Houston Texans Designated Driver for the Season, representing the Texans in the Responsibility Has Its Rewards sweepstakes. If the Houston Texans make it to the Super Bowl, the Designated Driver of the Season and a guest will receive two tickets, hotel and airfare to watch their favorite team.

“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.”

“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

NATIONAL CAMPAIGN: Bud Light Good Sport Designated Driver Challenge


  • Houston Texans
  • Bud Light
  • Silver Eagle Distributors
  • TEAM Coalition

Click here to see all the Texans fan photos on Facebook

WHO: Fans and the Community

WHAT: Houston Texans, Bud Light and TEAM Coalition invited fans to take the pledge to be designated drivers. Designated drivers autographed a larger-than-life football and received a free souvenir photo.



WHERE: Reliant Stadium

WHEN: Sunday, September 15, 2013

Houston Texans: www.HoustonTexans.com

For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.For more information, go to www.TEAMCoalition.orgwww.RHIR.org