|Cleveland, OH (October 3, 2013) – The Cleveland Browns got their second win of the season on Sunday against the Cincinnati Bengals in an AFC North division game. Fans also helped the Browns increase their lead over the Cincinnati Bengals in the Bud Light Good Sport Designated Driver Challenge between the Browns and the Bengals. The Browns, Bud Light and TEAM Coalition partnered to promote responsible drinking and traffic safety at FirstEnergy Stadium, encouraging fans to become designated drivers.Throughout the game, 1,248 fans made the pledge to be a Good Sport – a designated driver for their group, earning the Cleveland Browns 6 points (or a touchdown) for each designated driver. All the designated drivers at the game had the opportunity to autograph a Cleveland Browns grafitti board, receive a free souvenir photo and receive Bud Light branded key chains.
At the end of the season, one randomly selected Designated Driver will be selected as the Cleveland Browns Designated Driver for the Season, representing the Browns in the Responsibility Has Its Rewards sweepstakes. If the Cleveland Browns make it to the Super Bowl, the Designated Driver for the Season and a guest will receive two tickets, hotel and airfare to watch their favorite team.
“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.”
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
NATIONAL CAMPAIGN: Bud Light Good Sport Designated Driver Challenge
- Cleveland Browns
- Bud Light
- TEAM Coalition
Click here to see all the Browns fan photos on Facebook
WHO: Fans and the Community
WHAT: Cleveland Browns, Bud Light and TEAM Coalition invited fans to take the pledge to be designated drivers. Designated drivers autographed a Browns grafitti board, received a free souvenir photo and a Bud Light key chain.
WHERE: FirstEnergy Stadium
WHEN: Sunday, September 29, 2013
Cleveland Browns: www.ClevelandBrowns.com