Bud Light and TEAM Coalition partner with the Cleveland Browns to Promote Bud Light Good Sport Designated Driver Challenge


Bud Light and TEAM Coalition partner with the Cleveland Browns
to Promote Bud Light Good Sport Designated Driver Challenge
Cleveland, OH (October 3, 2013) – The Cleveland Browns got their second win of the season on Sunday against the Cincinnati Bengals in an AFC North division game. Fans also helped the Browns increase their lead over the Cincinnati Bengals in the Bud Light Good Sport Designated Driver Challenge between the Browns and the Bengals. The Browns, Bud Light and TEAM Coalition partnered to promote responsible drinking and traffic safety at FirstEnergy Stadium, encouraging fans to become designated drivers.Throughout the game, 1,248 fans made the pledge to be a Good Sport – a designated driver for their group, earning the Cleveland Browns 6 points (or a touchdown) for each designated driver. All the designated drivers at the game had the opportunity to autograph a Cleveland Browns grafitti board, receive a free souvenir photo and receive Bud Light branded key chains.

At the end of the season, one randomly selected Designated Driver will be selected as the Cleveland Browns Designated Driver for the Season, representing the Browns in the Responsibility Has Its Rewards sweepstakes. If the Cleveland Browns make it to the Super Bowl, the Designated Driver for the Season and a guest will receive two tickets, hotel and airfare to watch their favorite team.

“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.”

“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

NATIONAL CAMPAIGN: Bud Light Good Sport Designated Driver Challenge


  • Cleveland Browns
  • Bud Light
  • TEAM Coalition

Click here to see all the Browns fan photos on Facebook

WHO: Fans and the Community

WHAT: Cleveland Browns, Bud Light and TEAM Coalition invited fans to take the pledge to be designated drivers. Designated drivers autographed a Browns grafitti board, received a free souvenir photo and a Bud Light key chain.



WHERE: FirstEnergy Stadium

WHEN: Sunday, September 29, 2013

Cleveland Browns: www.ClevelandBrowns.com

For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.For more information, go to www.TEAMCoalition.orgwww.RHIR.org