Responsible Fans Rewarded at Auto Club Speedway

03/19/2018

Race fans were rewarded for celebrating responsibly at Auto Club Speedway before the Auto Club 400 on March 18, 2018. This marks the fifth consecutive race that Auto Club Speedway, Anheuser-Busch, Americrown and TEAM Coalition have come together to promote responsible drinking and traffic safety.

Before the green flag waved, 227 fans made the Busch NA Responsible Fan pledge – a promise to drink responsibly and have a safe ride home. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Responsible Fan for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The prize includes two tickets and a VIP experience for two at next year’s Monster Energy NASCAR Cup Series™ race at Auto Club Speedway.

Auto Club 1
Auto Club 2
Auto Club 3

The Designated Driver for the Race from the 2017 Auto Club 400, Tom Myers, received a pair of tickets and a behind-the-scenes experience for himself and his guest before this year’s race.

We’re proud to continue to partner with Anheuser-Busch on this important initiative. We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.Dave Allen, President, Auto Club Speedway
Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Busch NA Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Daytona International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Auto Club Speedway
Anheuser-Busch
Americrown
TEAM Coalition

US DOT / NHTSA 2016 NATIONAL DATA:

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

(left to right) Roberto Castro, TEAM Coalition; Tom Myers, Responsibility Has Its Rewards Sweepstakes Winner; Jessica Lopez, Guest of Winner

TEAM Coalition