Responsible Fans Rewarded at Auto Club Speedway


Race fans were rewarded for celebrating responsibly at Auto Club Speedway’s 20th anniversary weekend before the Auto Club 400 on March 26, 2017. The race marks the fourth consecutive race that Auto Club Speedway, Anheuser-Busch, Americrown and TEAM Coalition have come together to promote responsible drinking and traffic safety.


Before the green flag waved, 453 fans made the Busch NA Good Sport pledge – a promise to not drink alcohol at the event and serve as the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two at next year’s Monster Energy NASCAR Cup Series™ race at Auto Club Speedway.

The Designated Driver for the Race from the 2016 Auto Club 400, David Flores, received a pair of tickets and a behind-the-scenes experience for himself and his guest before this year’s race.

We’re proud to continue to partner with Anheuser-Busch on this important initiative. We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.Dave Allen, President, Auto Club Speedway
Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Busch NA Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Daytona International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Auto Club Speedway
TEAM Coalition

• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

(left to right) Alex Ozenberger, TEAM Coalition; David Flores, Responsibility Has Its Rewards Sweepstakes Winner; Nancy Valdivia, Guest of Winner; Jody Norman, Anheuser-Busch

TEAM Coalition