TEAM Joins NCAA and University of Virginia for 2020 APPLE Training Institute


TEAM Coalition attended the APPLE Training Institute on January 17-19, 2020 in Charlottesville, VA.  The conference was sponsored by the University of Virginia and the NCAA.

The APPLE Training Institute, developed and coordinated by the Gordie Center for Substance Abuse Prevention at the University of Virginia, are the leading national training symposiums dedicated to substance abuse prevention and health promotion for student athletes and athletics department administrators. The goal of the APPLE Training Institute is to assist colleges in promoting student athlete health and wellness by empowering teams of student- athletes and administrators to create an institution-specific action plan.

At the conference, TEAM Coalition provided information about responsible drinking, designated driver programs and information about how TEAM and the NCAA have partnered in the past. TEAM also provided souvenir photos for all attendees of the conferences. TEAM Coalition’s presentation was focused on the Social Media Challenge, a competition between the attending schools at each Apple Training Institute. Student-Athletes and their administrators also took the pledge to Never Drive Drunk and signed a Responsibility Wall.

UVA Wise

The highlight of TEAM Coalition’s participation in the APPLE Training Institute was the Social Media Challenge that encouraged the student athletes to spread the message “Apple Teams Up to Reward Responsible Behavior” by posting on Twitter and Instagram.  University teams were encouraged to post photos, videos, tweets, and boomerangs on Twitter and Instagram with their school hashtag and the responsibility message. Points were tallied for each post, tweet, like, video view, share, and comment that included the school hashtag. Overall, 11 schools participated in the Social Media Challenge with a total of 7,000 points tallied in Charlottesville.   A winning team was chosen from each division and everyone on the winning school’s team received $50 in Lyft credit.

Charlottesville, VA Social Media Challenge Winners
Division I


Division II

University of Mount Olive

Division III

Gallaudet University

For more information on the NCAA, go to

For more information on the APPLE, go to APPLE Training Institute

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Lyft, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, Molson Coors, Brown-Forman, Live Nation, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or


  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.