TEAM Coalition attended two APPLE Training Institutes in January 2019. The first was held in Charlottesville, VA and the second was held in Orlando, FL. Both conferences were sponsored by the University of Virginia and the NCAA.
The APPLE Training Institute, developed and coordinated by the Gordie Center for Substance Abuse Prevention at the University of Virginia, are the leading national training symposiums dedicated to substance abuse prevention and health promotion for student athletes and athletics department administrators. The goal of the APPLE Training Institute is to assist colleges in promoting student athlete health and wellness by empowering teams of student- athletes and administrators to create an institution-specific action plan.
At both the conferences, TEAM Coalition provided information about responsible drinking, designated driver programs and information about how TEAM and the NCAA have partnered in the past. TEAM also provided souvenir photos for all attendees of the conferences. TEAM Coalition’s presentation was focused on the Social Media Challenge, a competition between the attending schools at each Apple Training Institute. Student-Athletes and their administrators also took the pledge to Never Drive Drunk and signed a Responsibility Wall.
The highlight of TEAM Coalition’s participation in the APPLE Training Institute was the Social Media Challenge that encouraged the student athletes to spread the message “Apple Teams Up to Reward Designated Drivers” by posting on Twitter and Instagram. TEAM also created a unique Snapchat filter that the student-athletes used for their posts in the contest. University teams were encouraged to post photos, videos, tweets, and boomerangs on Twitter and Instagram with their school hashtag and the responsibility message. Points were tallied for each post, tweet, like, video view, share, and comment that included the school hashtag. Overall, 19 schools participated in the Social Media Challenge with a total of 13,356 points tallied in Charlottesville. In Orlando, a total of 18 schools participated for an astounding total of 155,567 points tallied. A winner was chosen from each division and everyone on the winning school received a virtual reality headset.
Charlottesville, VA Social Media Challenge Winners
Orlando, FL Social Media Challenge Winners
Iowa State University
For more information on the NCAA, go to www.NCAA.org
For more information on the APPLE, go to APPLE Training Institute
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, MillerCoors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash