TEAM Joins NCAA and University of Virginia for 2018 APPLE Training Institute


TEAM Coalition attended two APPLE Training Institutes in January 2018. The first was in Charlottesville, VA, and the second was in San Diego, CA. Both conferences were sponsored by the University of Virginia and the NCAA.

The APPLE Training Institute, developed and coordinated by the Gordie Center for Substance Abuse Prevention at the University of Virginia, are the leading national training symposiums dedicated to substance abuse prevention and health promotion for student athletes and athletics department administrators. The goal of the APPLE Training Institute is to assist colleges in promoting student athlete health and wellness by empowering teams of student- athletes and administrators to create an institution-specific action plan.

At both conferences, TEAM Coalition provided information about responsible drinking, designated driver programs and information about how TEAM and the NCAA have partnered in the past. TEAM also provided giveaways for all attendees of the conferences. TEAM Coalition’s presentation was focused on the Social Media Challenge, a competition between the attending schools at each Apple Training Institute. Student-Athletes and their administrators also took the pledge to Never Drive Drunk, signed a Responsibility Wall, and took a souvenir photo. Click here to see the photos from both Apple Training Institutes.

The highlight of TEAM Coalition’s participation in the APPLE Training Institute was the Social Media Challenge that encouraged the student athletes to spread the message “Apple Teams Up Against Drunk Driving” by posting on Twitter and Instagram. This contest was customized for the APPLE Training Institutes where university teams were encouraged to post photos, videos, tweets, and boomerangs on Twitter and Instagram with their school hashtag and the message. Points were tallied for each post, tweet, like, video view, share, and comment that included the school hashtag. Overall, 32,759 Responsibility Hashtags were posted at the Charlottesville, VA conference and 58,662 were posted at the San Diego, CA conference. A winner was chosen from each division and everyone on the winning school received a virtual reality headset.

Charlottesville, VA APPLE Training Institute
Social Media Challenge Winners
Division I

University of Texas at Arlington
Division II
Converse College
Division II
 Salisbury University


San Diego, CA APPLE Training Institute
Social Media Challenge Winners
Division I

Iowa State University
Division II

Chestnut Hill College
Division III

University of Texas at Dallas


For more information on the NCAA, go to

For more information on the APPLE, go to APPLE Training Institute

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or


Schools competed in the Social Media Responsibility Challenge. They had 24 hours to earn the greatest response to their responsibility hashtags along with the message “Apple Teams Up Against Drunk Driving” on Instagram and Twitter. The winners received virtual reality headsets.