TEAM Coalition attended two APPLE Training Institutes in January 2017. The first was in Charlottesville, VA, and the second was in Nashville, TN. Both conferences were sponsored by the University of Virginia and the NCAA.
The APPLE Training Institute, developed and coordinated by the Gordie Center for Substance Abuse Prevention at the University of Virginia, are the leading national training symposiums dedicated to substance abuse prevention and health promotion for student athletes and athletics department administrators. The goal of the APPLE Training Institute is to assist colleges in promoting student athlete health and wellness by empowering teams of student- athletes and administrators to create an institution-specific action plan.
At both conferences, TEAM Coalition provided information about responsible drinking, designated driver programs and information about how TEAM and the NCAA have partnered in the past. TEAM also provided giveaways for all attendees of the conferences. TEAM Coalition’s presentation was focused on our Social Media Challenge that is a competition between the attending schools at each Apple Training Institute. Student-Athletes and their administrators also took the pledge to Never Drive Drunk, signed a Responsibility Wall, and took a souvenir photo. Click here to see the photos from both Apple Training Institutes.
The highlight of TEAM Coalition’s participation in the APPLE Training Institute was a unique social media challenge that encouraged the student athletes to spread the message “Apple Teams Up Against Drunk Driving” by posting on Twitter and Instagram. This contest was customized for the APPLE Training Institutes where university teams were encouraged to post photos, videos, tweets, and boomerangs on Twitter and Instagram with their school hashtag and the message. Points were tallied for each post, tweet, like, video view, share, and comment that included the school hashtag. Overall, 81,653 Responsibility Hashtags were posted at the Charlottesville, VA conference and 47,666 were posted at the Nashville, TN conference. The top three schools with the most points at each conference received prizes.
Charlottesville, VA APPLE Training Institute
Social Media Challenge Winners
| First Place (Virtual Reality Headset)  Salisbury University |
Second Place (Amazon Gift Card)  The Ohio State University |
Third Place (Google Chromecast)  University of Texas at Dallas |
Nashville, TN APPLE Training Institute
Social Media Challenge Winners
| First Place (Virtual Reality Headset)  UCLA |
Second Place (Amazon Gift Card)  Texas A&M University – Commerce |
Third Place (Google Chromecast)  Kent State University |
For more information on the NCAA, go to www.NCAA.org
For more information on the APPLE, go to APPLE Training Institute
TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org
