It was a weekend full of thrills on the track, an amazing start to the 2020 NASCAR Cup Series culminating with the 62nd running of the Daytona 500 on February 16, 2020. Even before the drivers started their engines, though, fans at Daytona International Speedway took the Busch NA Responsibility Has Its Rewards pledge – a promise to prevent drunk driving, promote traffic safety and encourage positive fan behavior.
From Thursday February 13 to Sunday February 16, 2019 Busch NA and TEAM Coalition engaged with 1,873 fans over the four-day celebration of racing. All the participating fans autographed the responsibility wall, received a free souvenir photo and gave the Busch NA prize wheel a spin. And they all had a chance to be selected as the Responsible Fan for the Race.
The 1,102 photos taken at Daytona International Speedway were viewed more than 1,953 times through forwarding texts and social media posts.
Roxanne Owens and her guest received tickets to the race as her reward for being a responsible fan, a part of the “Responsibility Has Its Rewards” sweepstakes. One randomly selected, responsible fan will win the Responsibility Has Its Rewards (RHIR) sweepstakes. Click here to see complete sweepstakes rules.
US DOT / NHTSA 2018 NATIONAL DATA:
- In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.