Responsible Race Fans Rewarded at the 2020 Daytona 500

02/18/2020

It was a weekend full of thrills on the track, an amazing start to the 2020 NASCAR Cup Series culminating with the 62nd running of the Daytona 500 on February 16, 2020. Even before the drivers started their engines, though, fans at Daytona International Speedway took the Busch NA Responsibility Has Its Rewards pledge – a promise to prevent drunk driving, promote traffic safety and encourage positive fan behavior.

From Thursday February 13 to Sunday February 16, 2019 Busch NA and TEAM Coalition engaged with 1,873 fans over the four-day celebration of racing. All the participating fans autographed the responsibility wall, received a free souvenir photo and gave the Busch NA prize wheel a spin. And they all had a chance to be selected as the Responsible Fan for the Race.

Daytona 2020-02-15 09-24-14AM
Daytona 2020-02-16 08-34-30AM
Daytona 2020-02-13 16-51-30PM
Daytona 2020-02-13 17-01-59PM

The 1,102 photos taken at Daytona International Speedway were viewed more than 1,953 times through forwarding texts and social media posts.

Roxanne Owens and her guest received tickets to the race as her reward for being a responsible fan, a part of the “Responsibility Has Its Rewards” sweepstakes. One randomly selected, responsible fan will win the Responsibility Has Its Rewards (RHIR) sweepstakes.  Click here to see complete sweepstakes rules.

Our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years. The Responsibility Has Its Rewards program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with NASCAR, TEAM and the great fans at the Daytona 500 at Daytona International Speedway showcases our collective mission to help keep our roads safe.Adam Warrington, Vice President, Corporate Social Responsibility, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Daytona International Speedway
Anheuser-Busch
TEAM Coalition

US DOT / NHTSA 2018 NATIONAL DATA:

  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

(L to R): Joshua Owens, Guest of Responsibility Has Its Rewards Winner; Roxanne Owens, Responsibility Has Its Rewards Winner; Dan Klenestsky, Senior Manager of Public and Government Affairs at NASCAR

TEAM Coalition