Responsible Fans at the 2019 NCAA Lacrosse Championship


For the third year in a row, the NCAA and TEAM Coalition partnered at the NCAA Men;s Lacrosse Championship. The 2019 event was held at Lincoln Financial Field in Philadelphia, PA on May 25 – May 27, 2019.  With alcohol served, TEAM was there to reward fans who made the Responsibility Has Its Rewards pledge to:

• Buckle Up – Every Trip, Every Time
• Never Drive Drunk
• Always Have a Designated Driver

Fans from all over the country gathered to watch the Men’s D-I, D-II and D-III championship games. The Virginia Cavaliers defeated the defending national champion Yale Bulldogs to take home their sixth NCAA title. Merrimack College took home the Men’s D-II Championship winning back-to-back titles and Cabrini University won their first ever D-III championship.

Over 350 fans took the responsibility pledge, signed the Responsibility Wall and received a free souvenir photo. The 150 photos taken were viewed  283 times for an average of 1.88 views per photo. The championships were perfectly timed with the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA) high visibility enforcement campaign for seat belts called Click It Or Ticket. All photos included either the Click It Or Ticket message to encourage fans to buckle up or the Buzzed Driving is Drunk Driving message to prevent drunk driving.

LAX 2019-05-27 11-11-37AM
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LAX 2019-05-27 11-55-01AM

As a member of TEAM Coalition, the NCAA is very excited to partner with the Responsibility Has Its Rewards promotion, and to encourage NCAA championship fans to make their responsibility pledges so that all lacrosse fans can safely enjoy the games!<span class="su-quote-cite">Jessica Wagner, Associate Director of Prevention and Health Promotion, NCAA Sport Science Institute</span>
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the leagues, stadiums and concessionaires. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>
For more information, see
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, MillerCoors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or


  • In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash