Responsible Race Fans Rewarded at Darlington Raceway

09/11/2019

The weekend leading up to the 2019 Monster Energy NASCAR Cup Series Bojangles Southern 500 at Darlington Raceway was filled with excitement and responsibility. On August 30, 31, and September 1, 2019, 1,036 fans braved the heat and took the Busch NA Responsibility Has Its Rewards pledge – a promise to prevent drunk driving, promote traffic safety and encourage positive fan behavior.

Busch NA, NASCAR, Americrown and TEAM Coalition offered responsible NASCAR fans a chance to autograph the responsibility wall, receive a free souvenir photo and spin the Busch NA prize wheel. And they all had a chance to be selected as the Responsible Fan for the Race.  The 655 photos taken have been viewed 1,207 times through email forwarding and social media sharing, an average of 1.8 views per photo.

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One randomly selected, responsible fan will win the Responsibility Has Its Rewards (RHIR) sweepstakes. The grand prize includes two tickets and a VIP experience for two to the Bojangles Southern 500 at Darlington Raceway on Sunday September 6, 2020. In addition to the RHIR sweepstakes at the track, there is also a web-based pledge component of the RHIR sweepstakes for responsible race fans. Between now and October 27, 2019, NASCAR fans who go online to make their pledge to prevent drunk driving are entered for a chance to win a trip to the 2019 Monster Energy NASCAR Cup Series championship race at Homestead-Miami Speedway or the 2020 Monster Energy NASCAR All-Star Race at Charlotte Motor Speedway. Click here to see complete sweepstakes rules.


Our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years. The Responsibility Has Its Rewards program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with NASCAR, TEAM and the great fans at Kansas Speedway showcases our collective mission to help keep our roads safe.Adam Warrington, Vice President, Corporate Social Responsibility, Anheuser-Busch

The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Anheuser-Busch

Americrown

TEAM Coalition
US DOT / NHTSA 2017 NATIONAL DATA:

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition