Responsible Race Fans Rewarded at Bristol Motor Speedway -

08/20/2019

It was an exciting and responsible race weekend in advance of the 2019 Monster Energy NASCAR Cup Series Bass Pro Shops NRA Night Race at Bristol Motor Speedway. On August 15, 16, and 17, 2019, 2,333 fans braved the heat and took the Busch NA Responsibility Has Its Rewards pledge – a promise to prevent drunk driving, promote traffic safety and encourage positive fan behavior.

Busch NA, NASCAR and TEAM Coalition offered responsible NASCAR fans a chance to autograph the responsibility wall, receive a free souvenir photo and spin the Busch NA prize wheel. And they all had a chance to be selected as the Responsible Fan for the Race. The 1,324 photos taken have been viewed 2,599 times through email forwarding and social media sharing, an average of 2.0 views per photo.

FAN PHOTOS 8/15/2019

FAN PHOTOS 8/16/2019

FAN PHOTOS 8/17/2019

One randomly selected, responsible fan will win the Responsibility Has Its Rewards (RHIR) sweepstakes. The grand prize includes two tickets and a VIP experience for two to the Food City 500 at Bristol Motor Speedway on Sunday April 5, 2020. In addition to the RHIR sweepstakes at the track, there is also a web-based pledge component of the RHIR sweepstakes for responsible race fans. Between now and October 27, 2019, NASCAR fans who go online to make their pledge to prevent drunk driving are entered for a chance to win a trip to the 2019 Monster Energy NASCAR Cup Series championship race at Homestead-Miami Speedway or the 2020 Monster Energy NASCAR All-Star Race at Charlotte Motor Speedway. Click here to see complete sweepstakes rules.

Our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years. The Responsibility Has Its Rewards program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with NASCAR, TEAM and the great fans at Kansas Speedway showcases our collective mission to help keep our roads safe.<span class="su-quote-cite">Adam Warrington, Vice President, Corporate Social Responsibility, Anheuser-Busch</span>

The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, MillerCoors, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org.

Anheuser-Busch

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 29 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuserbusch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

US DOT / NHTSA 2017 NATIONAL DATA:

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Author: michelleteamcoalition