Responsible Race Fans Rewarded at Gander Outdoors 400

10/08/2018

It was an exciting and responsible race day for the 2018 Monster Energy NASCAR Cup Series Gander Outdoors 400 at Dover International Speedway on October 7, 2018. Before the drivers started their engines, 457 fans took the Busch NA Responsibility Has Its Rewards pledge – a promise to never drive drunk and always have a safe ride home.

All of the participating fans had the opportunity to receive a free souvenir photo, and they had a chance to be selected as the Responsible Fan for the Race. The 257 photos taken have been shared 814 times via text forwarding and social media, an average of 3.2 views per photo.

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One randomly selected, responsible fan will win the Responsibility Has Its Rewards (RHIR) sweepstakes. The grand prize includes two tickets and a VIP experience for two at the 2019 AAA Drive for Autism 400 at Dover International Speedway on Sunday May 5, 2019.

All of our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years and the Busch NA Responsible Fan program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with NASCAR, TEAM and the great fans at Dover International Speedway displays our collective responsibility to help keep our roads safe.Adam Warrington, Vice President of CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Dover International Speedway
Anheuser-Busch

 

TEAM Coalition
US DOT / NHTSA 2017 NATIONAL DATA:

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 

TEAM Coalition