It was an exciting and responsible race day for the 2018 Monster Energy NASCAR Cup Series Coke Zero Sugar 400 at Daytona International Speedway on July 7, 2018. Before the drivers started their engines, 414 fans took the Busch NA Responsibility Has Its Rewards pledge – a promise to never drive drunk and always have a safe ride home.
The race marks the sixth time the track, Anheuser-Busch, Americrown and TEAM Coalition have partnered to promote responsible drinking and traffic safety. All of the participating fans had the opportunity to receive a free souvenir photo, and they had a chance to be selected as the Responsible Fan for the Race. The 234 photos taken have been shared 919 times via text forwarding and social media, an average of 3.9 views per photo.
One randomly selected, responsible fan will win the Responsibility Has Its Rewards (RHIR) sweepstakes. The grand prize includes two tickets and a VIP experience for two at the 2019 Daytona 500 at Daytona International Speedway on Sunday February 17, 2019.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.