Responsible Fans Rewarded at the 2017 Daytona 500


It was a weekend of firsts at the Daytona 500 on February 26, 2017 as a new era in stock car racing began. Even before the drivers started their engines, though, fans at Daytona International Speedway were the first to take the Busch NA Good Sport pledge – a promise to never drive drunk and always have a safe ride home.

The race marks the third time the track, Anheuser-Busch, Americrown and TEAM Coalition have partnered to promote responsible drinking and traffic safety. 219 fans made the pledge to be designated drivers for their group. All of them had the opportunity to receive a free souvenir photo and they had a chance to be selected as the Designated Driver for the Race.


One randomly selected, responsible fan will win the Responsibility Has Its Rewards (RHIR) sweepstakes. The grand prize includes two tickets and a VIP experience for two at the Coke Zero 400 Powered by Coca-Cola at Daytona International Speedway on Saturday July 1, 2017. Daytona launched both the 2017 Monster Energy NASCAR Cup Series and the new web-based pledge component of the RHIR sweepstakes for responsible race fans. Between now and the end of the season, NASCAR fans who go online to make their pledge to prevent drunk driving are entered for a chance to win a trip to the 2018 NASCAR Hall of Fame Induction Ceremony. Click here to see complete sweepstakes rules.

The Designated Driver for the Race from the July 2, 2016 Coke Zero 400 Powered by Coca-Cola at Daytona International Speedway, Wayne Debish, received his Responsibility Has Its Rewards sweepstakes prize – two tickets and a VIP behind-the-scenes experience before the race.

Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Busch NA Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Daytona International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Daytona International Speedway
TEAM Coalition

• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

(left to right) Gonzalo Aida, ISC/NASCAR; Wayne Debish, Responsibility Has Its Rewards Sweepstakes Winner; Warren Poore, Stewart-Haas Racing; Jean Debish, Guest of Winner; Keri Parnell, Busch; Alex Ozenberger, TEAM Coalition

TEAM Coalition