Marketing & Communications Webinar – NHTSA Impaired Driver Segmentation Presentation

Join us for the TEAM Coalition Marketing & Communications Committee Webinar

NHTSA Impaired Driver Segmentation

Thursday January 22, 2026 at 12 noon ET

  • Alcohol-Impaired (BAC > 0.08) fatalities represent less than one-third of all traffic crash fatalities.
  • In 2023 there were 12,429 fatalities in motor vehicle traffic crashes in which at least one driver was alcohol-impaired.
  • Traffic fatalities in alcohol-impaired-driving crashes decreased by 7.6 percent (13,458 to 12,429 fatalities) from 2022 to 2023.

  • The 21- to 24-year-old age group had the highest percentage (28%) of alcohol-impaired drivers involved in fatal traffic crashes compared to other age groups in 2023.
  • Males had the higher percentage (22%) of alcohol-impaired drivers involved in fatal traffic crashes than females (16%) in 2023.
  • Since 1982 (when data capture began), drunk driving fatalities have decreased 41%, while total traffic fatalities have declined 7%.

Thursday, January 22, 2026

MarComm Committee Webinar – NHTSA Impaired Driver Segmentation

  • Kil-Jae Hong, NHTSA Director of Consumer Information, Department of Transportation,  National Highway Traffic Safety Administration
  • 12:00 PM – 1:00 PM ET
  • Held virtually over Zoom

Please answer the questions below. You do not have to be a member of the Marketing & Communications committee to join the webinar, but we would love to have you join! The webinar Zoom link and/or committee meeting schedule will be emailed directly.

In the next few weeks, TEAM will reach out asking for stakeholders to consider joining the Governance/Finance committee, the Training committee, and the Membership committee as well.

TEAM Coalition