Marketing and Communications Committee
TBD
Marketing & Communications Committee Chair
Anheuser-Busch
Committee Members
- Erin Donar, National Beer Wholesalers Association
- Pam Shadel Fischer, Governors Highway Safety Association
- Alison Hanrahan, Molson Coors
- Jennifer Jose, National Association of Broadcasters
- Dan Klenetsky, NASCAR
- Greg Luehrs, Brown-Forman
- Erin Meluso, RADD
- Alicia Nestle, Constellation Brands
- Kim Twist, Constellation Brands
- Anne Wheat, TEAM Master Trainer
- Bill Young, Beer Institute
The Marketing & Communications Committee is challenged on several fronts.
- The committee is constantly reimagining fan engagement offerings that communicate alcohol responsibility.
- The goal of these offerings is to generate greater awareness and participation from sports and entertainment fans.
- At the same time, the committee provides a robust toolkit of responsibility activation elements for use by venue operators and member organizations alike.
- The committee helps tell the TEAM Coalition story by developing and implementing a communications plan and brand standards, improving TEAM’s online presence, and enhancing the organization’s relationship with the media.