Lester Jones has more than 20 years of experience in research, survey methodology and applied economics. At NBWA, Lester tracks the economic factors that impact the beer distribution industry and alcohol policy decisions at the federal, state and local levels. He evaluates and develops primary industry data, including economic impact, tax impacts, sales and volume data. Jones previously served as chief economist at the Beer Institute, where he developed and executed significant research initiatives that helped shape America’s beer industry.
“Major League Soccer is fully committed to creating a safe, comfortable, and enjoyable experience for all of our fans. In that pursuit, Team Coalition has played a critical role in our approach to alcohol management at the club and League levels. The training for club and venue staff is a must and sets them up for success. The fan education elements are a key piece in educating our fans and preventing alcohol related misconduct and other issues. We look forward to the continued collaboration with TEAM and bringing the message to an even wider audience!”
Jeff has nearly a decade of experience with MLS, serving as Vice President of Safety and Security since January of 2018. In this role, Jeff oversees both domestic and international matches, Supporter Group Management, and Integrity training.
Prior to that, Jeff served with the Orange County Sheriff’s Office in Orlando, Florida. He retired as a Major and in his 31-year career he worked a wide variety of assignments, including oversight of the Support Services Division which is comprised of Community Policing elements, School Resource, Crime Prevention, Records Management, Information Management, and Fleet Operations Sections.
With more than a decade of experience in the catering and food service side of the convention center business, Matt has a unique perspective on the role of alcohol management for large scale events. His experience with Spectra allows Matt to appreciate what TEAM members that are also training customers most value about their membership in the coalition. And at the same time, Matt brings a fresh perspective to TEAM Coalition as the organization charts new territory to redefine how it provides value to all members representing varied facets of the sports and entertainment industry.