NHL and TEAM Coalition Public Sercice Annoucements

Fan Education

In addition to stadium employee training in effective alcohol management, TEAM offers fan education materials designed to remind sports fans to consume alcohol responsibly and use designated drivers.
Click on the links below to view the most current Fan Education materials.

Responsibility Has Its Rewards Campaign

The Responsibility Has Its Rewards campaign promotes positive fan behavior, responsible alcohol consumption, and the designated driver program at sports and entertainment facilities. Partners in the campaign include NHTSA – the U.S. Department of Transportation’s National Highway Traffic Safety Administration, state offices of highway safety, professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, and broadcasters.

The campaign offers sweepstakes and marketing events to promote the messages of traffic safety, responsible alcohol consumption, and positive fan behavior.

Video PSAs

Red Wings Fans Always Have A Designated Driver

Ducks Fans Know Responsibility Has Its Rewards

Avalanche Fans Don’t Let Fans Drive Drunk


Radio PSAs

NHL Designated Driver

TEAM Coalition · NHL Designated Diver

NHL Game Show

TEAM Coalition · NHL Game Show