TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.
This newsletter is shared monthly with key stakeholders. It is named The Reasonable Effort because the legal term “Reasonable Efforts” are the critical components of a solid alcohol management program which encourage responsible fan behavior and mitigate risk for venue operators with respect to alcohol. Each month, the newsletter shares stories and examples of Reasonable Efforts in practice. We are eager for your feedback on the content. Share your alcohol management story with us by emailing firstname.lastname@example.org. We would love to highlight your Reasonable Efforts in a future newsletter.