FY 2022 Marketing & Communications Year In Review
TEAM Coalition supports the responsible fan programs offered in all member organization venues including Live Nation amphitheaters, MLS stadiums, NASCAR tracks, NCAA venues, NBA arenas, NFL stadium, and NHL arenas. These programs are the result of the hard work and generosity of the venue employees, concessionaires, and alcohol beverage sponsors.
In 2022, hundreds of thousands fans pledged to prevent drunk driving and ensure a safe ride home for their friends and family.
The programs highlighted below demonstrate how TEAM Coalition works with our member organizations and partners to creatively educate fans about the role they play in alcohol responsibility.
In arena digital signage, website advertisements and printed banners in local bars near the Garden directed fans to share their plan to prevent drunk driving for a chance to win autographed swag from each team.
TEAM Coalition supported these efforts in collaboration with Bud Light for the Rangers and Michelob Ultra for the Knicks.
A total of 3,071 Rangers and Knicks fans shared their safe ride home plan during the 2021-2022 seasons.
The season-opening NASCAR Busch Light Clash on February 6, 2022 marked a historic first visit to the tradition-rich Los Angeles Memorial Coliseum. The event will give the sport its first competitive look at the Next Gen car in a non-points event, including a pre-race concert by Pit Bull.
You Can’t Drive Drunk If You Don’t Drive There. That’s the message that NASCAR, Busch Light, California Office of Traffic Safety and TEAM are supporting leading up to the season-opening NASCAR Busch Light Clash at the Coliseum exhibition race on Sunday February 6, 2022.
The digital Responsibility Has Its Rewards sweepstakes will be advertised through advertisements on the Los Angeles Metro in addition to social media posts leading up to the race.
The Decide to Ride campaign, launched by Anheuser-Busch, Uber and MADD in September 2021, is also supporting this event. Through advertising on LA Metro and social media posts, the 50,000 fans expected to attend the race are being encouraged to take an Uber to the LA Metro. You can’t drive drunk if you don’t drive there.
Eric Brower was the responsible and lucky race fan who won the sweepstakes grand prize, a pair of tickets and VIP credentials to the NASCAR Cup Series Wise Power 400 race at Auto Club Speedway on February 27, 2022.
EXAMPLES OF TEAM MANAGED DIGITAL RESPONSIBLE PLEDGE PROGRAMS
