Vancouver Whitecaps FC Host Cascadia Responsibility Challenge

07/24/2017

Vancouver Whitecaps FC hosted their second Cascadia Responsibility Challenge match of the season when the Club faced the Portland Timbers on July 23, 2017. Though the 2-1 final score didn’t go the home side’s way, there were plenty of winners off the field as supporters took the pledge to never drive drunk.

Before the match kicked off, 67 supporters helped Whitecaps FC earn points in the Cascadia Responsibility Challenge, a friendly competition presented by el Jimador to find out which club can sign up the most responsible supporters who promise never to drive drunk. Those fans autographed a larger-than-life soccer ball posed for a free souvenir photo, and received el Jimador and Whitecaps FC branded giveaways.

Whitecaps 2012-01-06 18-19-23PM
Whitecaps 2012-01-06 19-41-35PM
Whitecaps 2012-01-06 19-48-05PM

Each designated driver and responsible supporter earns their favorite Club points in the competition. The Cascadia Responsibility Challenge winner will be the club with the most points at the end of the season.

Major League Soccer is happy to support and continue to work alongside TEAM Coalition in support of the key objectives of improving the game day experience for all our guests, together with the extremely successful Responsibility Has Its Rewards and the Designated Driver programs. The work that TEAM continues to be involved in can only make our events safer and more secure for all attending and supporting soccer. We are privileged to be a partner with TEAM.Ray Whitworth, Senior Vice President of Security & Operations with Major League Soccer and Chairman of TEAM Coalition
Vancouver Whitecaps FC
For more information, see www.whitecapsfc.com
Brown-Forman
For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information go to www.Brown-Forman.com 
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.
US DOT / NHTSA 2015 NATIONAL DATA:
  • 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.