Responsible UFC fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards Sweepstakes at the UFC 238 Fan Fest outside United Center in Chicago, IL on Saturday, June 8, 2019. This was the first UFC fight where Modelo Especial,® Modelo Negra® and TEAM Coalition partnered to promote responsible drinking.
288 fans made the pledge to Drink Responsibly – never drive drunk and always have a designated driver. Fans who pledged received a free souvenir photo, instant prizes and entrance into the Responsibility Has Its Rewards (RHIR) Sweepstakes.
Kevin Levonyak, was selected as the grand prize winner of the RHIR sweepstakes, winning two floor seats for UFC 238 and an octagon experience. Three first prize winners, Jorge, Alex Hulbert and Tyrone Cloud, each received an autographed pair of UFC gloves.
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.