Tuaca rewarded responsible tailgaters at Lambeau Field on Thursday September 3, 2015. Tailgaters Urging Responsibility and Fun – TURF – is a program that Brown-Forman and TEAM Coalition have shared through the Jack Daniel’s brand with several NFL teams including the Miami Dolphins, Minnesota Vikings, San Francisco 49ers and Cleveland Browns. With Tuaca at Lambeau Field, fans enjoying the pre-game experience in the Tundra Zone at Lambeau Field are also helping communicate the message of responsibility.
58 fans made the TURF pledge and autographed the responsibility wall. Souvenir photo were sent instantly via email or text. Every participating fan was entered to win a Tuaca prize pack.
US DOT / NHTSA 2013 NATIONAL DATA:
• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.