Tuaca and TEAM Coalition visited Coors Field six times during the 2015 season to encourage responsible fan behavior and promote the TuacaRox sweepstakes. Free souvenir photos were taken of fans during Rockies games on June 5, July 24, August 14, August 21, September 4 and September 21. Fans reposting their photos on social media with the hashtags #TuacaRoxSweeps and #HomeSafe were entered to win game tickets and a VIP batting practice experience.
US DOT / NHTSA 2014 NATIONAL DATA:
• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,076 fatalities in 2013.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.