TEAM Board Member Profile – John Huff, Vice-Chair


TEAM Coalition is the leader in the sports, concert and motorsports event industry providing safe and responsible alcohol training for concessions and operations staff.   What sets TEAM apart from other training programs is TEAM uses the revenue from training to promote responsibility messages to fans prior to, during and after each event.

— John Huff

General Manager for Live Nation at Seratoga Performing Arts Center,
Xfinity Theatre & St. Joseph’s Health Amphitheater at Lakeview

Serving on TEAM Coalition’s Board of Directors

John chose to serve on TEAM Coalition’s Board of Directors in 2016. He first served two years as Secretary. In 2018 he became the Treasurer for the organization. John will serve as Vice-Chair until 2022 when he will become Chair of the organization for a two-year period. John explained, “I chose to serve on the TEAM Board because I believe so strongly in the purpose and mission of TEAM Coalition that I wanted to take a more active role in the organization.  Having the privilege to serve on the Board of Directors has allowed me to help impact the direction of the organization and see first hand the commitment and dedication of the TEAM Coalition leadership.”

Proof of Live Nation’s commitment and dedication to TEAM Coalition came in 2015 when Live Nation brought Legends to TEAM after Legends became the official food and beverage provider for Live Nation’s amphitheaters. Legends is now the second largest customer of TEAM training, behind only Aramark.

See the complete TEAM Coalition Board of Directors

John’s Memorable Moment with TEAM

TEAM provides added value to Live Nation by serving as the industry expert and go to resource when questions come up.  In addition, TEAM has always been willing to connect us with member and outside organizations to help us achieve important goals.  Finally, our longtime membership in TEAM Coalition shows our support and commitment to responsible alcohol service and consumption as well as responsible overall fan behavior.

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Live Nation, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Anheuser-Busch Companies, Beer Institute, National Beer Wholesalers Association, Constellation Brands, Molson Coors, Brown-Forman, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit


  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.