Responsible NASCAR fans earned valuable rewards at the Toyota Owners 400 at Richmond International Raceway on Sunday April 24, 2016. The track, Miller Lite, Americrown and TEAM Coalition partnered to promote responsible drinking and traffic safety.
82 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes tickets and a VIP experience for two people at the Federated Auto Parts 400 on September 10, 2016 at Richmond International Raceway.
The Designated Driver for the Race from the Federated Auto Parts 400 last September, Lisa Cruz, received a pair of tickets and a behind-the-scenes experience before the Toyota Owners 400. She and her guest also met Brad Keselowski, driver of the No. 2 Miller Lite car, before the race.
US DOT / NHTSA 2014 NATIONAL DATA:
• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.