|Responsible NASCAR fans earned valuable rewards at Sunday’s Camping World RV Sales 500 at Talladega Superspeedway. Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Talladega Superspeedway.Before the race, 111 NASCAR fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a Miller Lite outdoor lounge set along with two tickets and two hot passes to the next NASCAR Sprint Cup Series race at Talladega Superspeedway.At the race, fans may also enter the Miller Lite and Ford Motor Company designated driver sweepstakes. From now until November 17, NASCAR fans who take a pledge to drink responsibly will be entered to win a custom Miller Lite-blue 2013 Ford Fusion. The prize will be personally delivered to the winner in December by reigning Sprint Cup champion Brad Keselowski, who drives the Miller Lite No. 2 Blue Deuce. To take the pledge to never drive drunk, fans can visit
The Designated Driver for the Race from the May 5, 2013 Sprint Cup Series race at Talladega Superspeedway, Zack Slaght, received two tickets and two hot passes to the October 20th race. Slaght and his guest enjoyed a behind-the-scene experience before the race on Sunday.
(left to right) Eric Dodd, NASCAR; Zack Slaght, Responsibility Has Its Rewards sweepstakes winner; Dan Adams, guest of sweepstakes winner; Allison Law, TEAM Coalition
“We applaud those who signed the pledge to be a designated driver for their group during race weekend at DEGA,” said Grant Lynch, Chairman of Talladega Superspeedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.”
“At MillerCoors, we believe that with great beer comes great responsibility and we’re thrilled to partner with Talladega Superspeedway and TEAM Coalition to help promote responsible alcohol consumption at the track,” saidDiane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
EVENT MESSAGE: Great Beer Great Responsibility
RHIR PARTNERS INCLUDE:
- Talladega Superspeedway
- Miller Lite
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Miller Lite and TEAM invited fans to make the pledge to:
- Be a Designated Driver or Always Have A Designated Driver
- Never Drive Drunk
WHERE: Talladega Superspeedway
WHEN: Sunday, October 20, 2013
US DOT / NHTSA 2011 NATIONAL DATA:
- In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.