Responsible NASCAR Fans Rewarded at Talladega Superspeedway in May 2013

Responsible NASCAR Fans Rewarded at
Talladega Superspeedway
Miller Lite and TEAM Coalition Partner to Promote Responsibility at Track
For Immediate Release
Contacts: Russell Branham, Talladega Superspeedway – 256-315-4556,
Courtney Schiesher, Olson for MillerCoors – 312-854-8395,
Jill Pepper, TEAM Coalition – 202-669-0357,
Talladega, AL. (5/6/2013) Responsible NASCAR fans earned valuable rewards at Sunday’s Aaron’s 499 at Talladega Superspeedway. Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Talladega Superspeedway.Before the race, 218 NASCAR fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo and enter for a chance to be selected as the Designated Driver of the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a Miller Lite outdoor lounge set along with two tickets and two hot passes to the NASCAR Camping World RV Sales 500 on October 20th at Talladega Superspeedway.

The Designated Driver for the Race from the October 7, 2012 Sprint Cup Series race at Talladega Superspeedway,Sheena Norman, received two tickets and two hot passes to the May 5th race. Norman and her guest enjoyed a behind-the-scene experience before the race on Sunday.

Congratulations to Sheena Norman, Designated Driver of the Race at Talladega Superspeedway(left to right) Dan Klenetsky, senior coordinator public affairs for NASCAR; Shawn Norman, guest of sweepstakes winner; Sheena Norman, Responsibility Has Its Rewards sweepstakes winner; Jessica Thurston, program associate for TEAM Coalition

“We applaud those who signed the pledge to be a designated driver for their group during race weekend at DEGA,” said Grant Lynch, Chairman of Talladega Superspeedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.”

“At MillerCoors, we believe that with great beer comes great responsibility and we’re thrilled to partner with Talladega Superspeedway and TEAM Coalition to help promote responsible alcohol consumption at the track,” saidDiane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”

“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

About Talladega Superspeedway
The most competitive racing in NASCAR combined with a mix of southern hospitality returns to Talladega Superspeedway October 18-20, 2012 for the Camping World RV Sales 500 Weekend. For tickets and information visit or call 1-877-Go2-DEGA.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

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