Responsible NASCAR Fans Rewarded at Kentucky Speedway

07/14/2015

Responsible NASCAR fans earned valuable rewards at the Quaker State 400 at Kentucky Speedway on Saturday July 11, 2015. The track and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety.

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142 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Kentucky Speedway.

Coming to Kentucky Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home. We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.Mark Simendinger, General Manager, Kentucky Speedway
Brown-Forman is committed to ensuring that fans enjoy our brands responsibly. It’s important to plan ahead and designate a driver before heading to the track. We are excited to partner with TEAM Coalition and the Kentucky Speedway to more effectively promote positive fan behavior.Taylor Amerman, member of the Corporate Responsibility team , Brown-Forman
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

 

Kentucky Speedway
Speedway Motor Sports
Brown-Forman
TEAM Coalition
US DOT / NHTSA 2013 NATIONAL DATA:

• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition