Responsible NASCAR Fans Rewarded at Chicagoland Speedway Miller Lite and TEAM Coalition Partner to Promote Responsibility at Track

09/15/2013

Responsible NASCAR Fans Rewarded at
Chicagoland Speedway
Miller Lite and TEAM Coalition Partner to Promote Responsibility at Track
back
For Immediate Release
Contact: Courtney Schiesher, Olson for MillerCoors 312-854-8395 or cshiesher@olson.com
Jill Pepper, TEAM Coalition 703-647-7431 or jill@teamcoalition.org
Joliet, IL. (09/16/2013) – – Responsible NASCAR fans earned valuable rewards at Sunday’s the GEICO 400 at Chicagoland Speedway. The track, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Chicagoland Speedway.Before the race, 360 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a Miller Lite outdoor lounge set along with two tickets and two hot passes to the next NASCAR Sprint Cup Series race at Chicagoland Speedway.

At the race, fans may also enter the new Miller Lite and Ford Motor Company designated driver sweepstakes. From now until November 17, NASCAR fans who take a pledge to drink responsibly will be entered to win a custom Miller Lite-blue 2013 Ford Fusion. The prize will be personally delivered to the winner in December by reigning Sprint Cup champion Brad Keselowski, who drives the Miller Lite No. 2 Blue Deuce. To take the pledge to never drive drunk, fans can visit www.MillerLiteResponsibility.com.

(left to right) Jessica Thurston, program associate for TEAM Coalition; Jeff Lauritzen, Responsibility Has Its Rewards sweepstakes winner; Kris Lauritzen, guest of sweepstakes winner; Eric Dodd, coordinator of public affairs for NASCAR
“We believe that with great beer comes great responsibility and we’re thrilled partner with NASCAR, New Hampshire Motor Speedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.””The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc. and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.orgwww.ResponsibilityHasItsRewards.org

###

 

TEAM Coalition