|CONCORD, NC. (05/28/2013) – Responsible NASCAR fans earned valuable rewards at Sunday’s Coca-Cola 600 at Charlotte Motor Speedway. The track, Coors Light and Techniques for Effective Alcohol Management (TEAM) Coalition partnered with NASCAR to promote responsible drinking and traffic safety at Charlotte Motor Speedway.176 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes an insulated cooler bag branded with Coors Light and NASCAR along with two tickets and two hot passes to the NASCAR Sprint Cup Series Bank of America 500 on October 12th at Charlotte Motor Speedway.
(left to right) Alex McGhee, MillerCoors account manager for GMR Marketing; Jessica Thurston, program associate for TEAM Coalition; Aric Heldreth, guest of sweepstakes winner; Rachel Rupert, Miss Coors Light;Dewey Stoots, Responsibility Has Its Rewards sweepstakes winner; Dan Klenetsky, senior coordinator public affairs for NASCAR
“Coming to Charlotte Motor Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.”
“At MillerCoors, we believe that with great beer comes great responsibility and we’re thrilled to have Coors Light, the official beer of NASCAR, partner with NASCAR, Charlotte Motor Speedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”
“Responsible consumption is an important part of the fan experience at all major sports events,” said Marcus Jadotte, NASCAR vice president of public affairs and multicultural development. “Along with Charlotte Motor Speedway, Coors Light and TEAM Coalition, NASCAR congratulates those fans who have shown leadership in pledging to drink responsibly.”
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
About Charlotte Motor Speedway
For 53 years, Charlotte Motor Speedway has set the standard for motorsports entertainment and evolved into “The Greatest Place to See the Race.” Nestled in the heart of NASCAR country, Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the sport by visiting area race team shops and touring the NASCAR Hall of Fame before attending a race at the legendary 1.5-mile superspeedway. Generating a regional economic impact of approximately $400 million annually, the speedway complex hosts three premiere NASCAR Sprint Cup races each year – the NASCAR Sprint All-Star Race, the Coca-Cola 600 and the Bank of America 500 – as well as more than three dozen other events for automotive and motorsports enthusiasts of all ages. Charlotte Motor Speedway’s philosophy is to always put “Fans First” and create memories that last a lifetime for all that pass through the gates.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series, three international series and GRAND-AM Road Racing and the American Le Mans Series, both known for competition on road courses. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org or www.ResponsibilityHasItsRewards.org