Responsible Indianapolis 500 Fans Always Have a Designated Driver

05/29/2019

Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 24, 25 and 26, 2019) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Firestone Legends Day on Saturday and the Snake Pit Presented by Coors Light on race day Sunday.

INDY 500 2019
INDY 500 2019 (2)
2019 Indy 500
2019 INDY 500

Throughout the weekend, more than 857 fans made the pledge to be responsible – never to drive drunk and end their night with a safe ride home. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes.  Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 402 photos taken before the race were viewed 813 times, an average of 2 views per photo.

We thank those race fans who signed the pledge to be responsible, to never drive drunk and always have a designated driver during race weekend at the Indianapolis Motor Speedway. It’s important to be responsible when choosing to consume alcohol, and always having a designated driver helps ensure safe travels home after a great day at the racetrack.J. Douglas Boles, Indianapolis Motor Speedway President
We believe that the only way to celebrate is to do so responsibly. Through our designated driver programs with tracks like the Indianapolis Motor Speedway and TEAM Coalition, we are making sure that beer drinkers have a range of options to get home safely and prevent drunk driving.Diane Wagner, Alcohol Responsibility Manager, MillerCoors
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Indianapolis Motor Speedway

MillerCoors
TEAM Coalition
US DOT / NHTSA 2017 NATIONAL DATA:

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition