Responsible Fans Rewarded at Minnesota Timberwolves Game

Responsibility Has Its Rewards:
Responsible Fans Rewarded at Minnesota Timberwolves Game
During an impressive showing by the Minnesota Timberwolves against the Los Angeles Clippers on March 31, 2014, responsible Timberwolves fans received rewards for pledging to buckle up and for being the designated driver for their group.Nearly 100 responsible Minnesota Timberwolves fans made the pledge to be the designated driver for their group at the game. All the responsible fans had the opportunity to autograph a Coors Light and Timberwolves branded graffiti board, receive Coors Light and Timberwolves giveaways and a free souvenir photo.

  • Minnesota Timberwolves
  • Coors Light
  • TEAM Coalition

WHO: Fans and the Community

WHAT: Minnesota Timberwolves, Coors Light and TEAM Coalition invited fans to take the pledge to be responsible basketball fans, which means never driving drunk, always having a designated driver and buckling up – every trip every time. Responsible fans autographed a graffiti board, received Coors Light and Minnesota Timberwolves giveaways and a free souvenir photo.



WHERE: Target Center, Minnesota Timberwolves Vs. Los Angeles Clippers

WHEN: Monday March 31, 2014

Minnesota Timberwolves:

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

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MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors


  • In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,685 fatalities in 2011.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.