Responsible Fans Rewarded at Washington Nationals Game

06/18/2014

Responsibility Has Its Rewards:
Responsible Fans Rewarded at Washington Nationals Game

Before enjoying the comeback win by the Washington Nationals against the Houston Astros on Wednesday June 18, 2014, responsible fans at Nationals Park received rewards for pledging to be the designated driver for their group. 133 Nationals fans made the pledge. Through a partnership with the Washington Nationals, Miller Lite and TEAM Coalition, all the responsible fans had the opportunity to autograph the responsibility wall and receive a free souvenir photo.Throughout the season, the Nationals will choose one lucky Designated Driver for the Month. The winner receives two tickets to a future game as well as a batting practice experience on the field. Click here to see the May Designated Driver for the Month, Sarah Asselta, on the field for batting practice!
NATIONAL CAMPAIGN: Responsibility Has Its Rewards

RHIR PARTNERS INCLUDE:

  • Washington Nationals
  • Miller Lite
  • TEAM Coalition

WHO: Fans and the Community

WHAT: Washington Nationals, Miller Lite and TEAM Coalition invited fans to take the designated driver pledge. Fans autographed a responsibility wall and received a free souvenir photo.

WHERE: Nationals Park, Washington Nationals vs. Houston Astros

WHEN:Wednesday, June 18, 2014

Washington Nationals: http://www.nationals.mlb.com/

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org or www.RHIR.org.

MillerCoors:
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at www.MillerCoors.com, at www.Facebook.com/MillerCoors or on Twitter through @MillerCoors

US DOT / NHTSA 2012 NATIONAL DATA:

  • In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,685 fatalities in 2011.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.