Responsible NASCAR Fans Rewarded at Pocono Raceway

06/12/2017

The Responsibility Has Its Rewards program returned to Pocono Raceway on June 11, 2017 to thank fans at Axalta Presents the Pocono 400 for making the decision to never drive drunk. The track, NASCAR and TEAM Coalition partnered to promote responsible drinking and traffic safety at Pocono Raceway.

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Before the green flag, 198 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo and a chance to be selected as the Designated Driver for the race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next Monster Energy NASCAR Cup Series race at Pocono Raceway.

The safety of our fans is a top priority. We consider all race fans who visit ‘The Tricky Triangle’ as members of our extended Raceway Family. While they all hold a special place in our heart, we are especially proud of all the fans who pledged to be designated drivers today. We thank them for being responsible and for helping to get our ‘family’ members home safely after a great day at the track.Brandon Igdalsky, President/CEO, Pocono Raceway
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, MillerCoors, Americrown, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org or FansDontLetFansDriveDrunk.org.
US DOT / NHTSA 2015 NATIONAL DATA:

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.