The Responsibility Has Its Rewards program returned to Pocono Raceway on June 11, 2017 to thank fans at Axalta Presents the Pocono 400 for making the decision to never drive drunk. The track, NASCAR and TEAM Coalition partnered to promote responsible drinking and traffic safety at Pocono Raceway.
Before the green flag, 198 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo and a chance to be selected as the Designated Driver for the race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next Monster Energy NASCAR Cup Series race at Pocono Raceway.
US DOT / NHTSA 2015 NATIONAL DATA:
• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.