Responsible NASCAR Fans Rewarded at Pocono Raceway

07/29/2019

Responsible fans were rewarded at the Gander RV 400 at Pocono Raceway on July 28, 2019. The track, NASCAR, and TEAM Coalition partnered to promote responsible alcohol consumption and fan behavior.

241 fans made the pledge to be responsible drinkers. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes.  Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 106 photos taken before the race were viewed 255 times, an average of 1.1 views per photo.

All participating fans were automatically entered for a chance to be selected as the Responsible Fan for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The Responsible Fan of the Race prize includes two tickets and a VIP experience for two to the next Monster Energy NASCAR Cup Series race at Pocono Raceway.

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The safety of our fans is a top priority. We consider all race fans who visit ‘The Tricky Triangle’ as members of our extended Raceway Family. While they all hold a special place in our heart, we are especially proud of all the fans who pledged to be designated drivers today. We thank them for being responsible and for helping to get our ‘family’ members home safely after a great day at the track.Nick Igdalsky, CEO, Pocono Raceway
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition
US DOT / NHTSA 2017 NATIONAL DATA:

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 

TEAM Coalition