TEAM Proudly Welcomes Uber as Newest Member


Techniques for Effective Alcohol Management (TEAM) Coalition announced today that Uber has joined the non-profit alliance promoting responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition provides employee training in effective alcohol management to more than 50,000 employees of stadiums, arenas and performing arts centers each year. TEAM also manages the Responsibility Has Its Rewards campaign which encourages sports and entertainment guests to have a plan and prevent drunk driving, which may include taking rideshare, being a designated driver, having a designated driver or using public transportation. From 2014 to 2019, the annual count of sports fans and concert goers participating in responsible fan programs exceeded 1 million.

Uber’s membership expands the reach of the responsibility message and engages more guests of sports and entertainment events. Multiple studies have shown that Uber has contributed to a decrease in alcohol-related traffic fatalities in the United States. In 2019 alone, Uber reduced alcohol-related traffic fatalities in the U.S. by 6.1%. This life-saving benefit translates to $2.3–4.5 billion dollars.

A national study out of the University of California showed that Uber reduced alcohol-related traffic fatalities in the U.S. by 6.1%, equating to 214 lives saved in 2019. And a study in the Journal of American Medical Association showed that motor vehicle collision traumas decreased by 38.9% for individuals under 30 years old after Uber was introduced in the market.

Uber offers a rideshare option for fans to attend concerts and sporting events without the risk of driving drunk. Collaboration among TEAM members provides a multitude of opportunities to reward responsible drinkers and encourage consumers to utilize rideshare to get home safely.

TEAM Coalition is an alliance of 23 organizations, including professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts and others. Its members are united by a shared mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.

Uber is honored to join the TEAM Coalition in their work to end drunk driving. We’re proud that so many fans already use Uber as an alternative to drinking and driving, and we hope this partnership helps even more people make the right choices, plan ahead, and avoid drunk driving.<span class="su-quote-cite">Kristin Smith, Head of Road Safety Policy, Uber</span>

Teamwork is what this organization is all about. Uber enhances our game plan with a solution that makes drunk driving a non-issue when fans of sports and concerts plan ahead. The success of TEAM Coalition is a direct result of the commitment from our member organizations, strategic partners, training customers and guests who participate in responsible fan programs. We are demonstrating that when everyone takes responsibility, everyone wins.<span class="su-quote-cite">Jill Kiefer, Executive Director, TEAM Coalition</span>

Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 15 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.

TEAM Coalition
Techniques for Effective Alcohol Management is a 501(c)(3) non-profit coalition that includes Uber, Major League Soccer, NASCAR, the National Basketball Association, the National Football League, the National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, Molson Coors, Brown-Forman, the International Association of Venue Managers, Stadium Managers Association, Live Nation, Lyft and the National Association of Broadcasters. TEAM Coalition receives grant support from the U.S. Department of Transportation’s National Highway Traffic Safety Administration. For more information, go to


  • In 2019, 10,142 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 5.3% from the 10,710 fatalities in 2018.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol and fail to buckle up.