Nets, Modelo and TEAM Ask Fans To Relax Responsibly

04/11/2018

At four home games this season, Brooklyn Nets fans are Relaxing Responsibly with Modelo Especial and TEAM Coalition. Fans who add their signature to the responsibility wall as their promise to never drive drunk and who smile for a souvenir photo are entered to win a $100 NBA.com gift card as winners of the Modelo Especial Responsibility Has Its Rewards (RHIR) sweepstakes.

Click on the images below to see the results from the Relax Responsibly activations at four Nets home games.

January 19, 2018

February 26, 2018

 

March 11, 2018

 

April 9, 2018

 

The Nets, TEAM Coalition and Corona Extra have been working together since 2017 to promote responsible drinking and drunk driving prevention.

Constellation Brands is committed to promoting responsible drinking. We are thrilled to partner with an organization that has a long history of success in both training facility employees and encouraging responsible fan behavior.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division
The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Constellation Brands Beer Division
TEAM Coalition
US DOT / NHTSA 2015 NATIONAL DATA:

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

TEAM Coalition