DAYTONA BEACH, Fla.(09/17/2011) – NASCAR announced today that it has joined Techniques for Effective Alcohol Management (TEAM) Coalition, an alliance that promotes responsible drinking and positive fan behavior at sports facilities through the Responsibility Has Its Rewards campaign. NASCAR’s membership launches with a promotion conducted in partnership with MillerCoors that will reward one responsible NASCAR fan with a grand prize trip to Las Vegas, Nev. to attend the season-ending festivities that crown the 2011 NASCAR Sprint Cup Series champion.
“NASCAR is committed to promoting responsible behavior and enhancing the overall fan experience,” said Marcus Jadotte, NASCAR vice president of public affairs and multicultural development. “We are proud to join MillerCoors and the other members of TEAM Coalition in an effort to drive responsible alcohol consumption awareness to NASCAR partners and fans.”
TEAM Coalition is an alliance of 20 organizations, including professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts and others. Its members are united by their mission to provide effective alcohol service training and promote responsible alcohol consumption to enhance the entertainment experience while reducing alcohol-related instances in facilities and on the road.
“At MillerCoors, we believe that with great beer comes great responsibility and we’re thrilled to partner with NASCAR to help promote responsible alcohol consumption at the track,” said Kim Marotta, vice president of corporate social responsibility at MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”
Beginning Sunday at Chicagoland Speedway and later at four additional Chase for the NASCAR Sprint Cup races, NASCAR fans at least 21 years in age can pledge at designated driver booths to be a designated driver and help promote responsible alcohol consumption at the race track. Fans can also enter online at www.RHIR.org.
The Responsibility Has Its Rewards pledge is to:
- Never Drive Drunk
- Always Have A Designated Driver
- Never Provide Alcohol to Minors
- Always Buckle Up – Every Trip, Every Time
Fans who pledge will be entered into a sweepstakes, and following each race, one responsible fan will be randomly selected as the “Designated Driver of the Race” and be eligible to win the grand prize. The grand prize winner will be randomly selected from the five at-track semi-finalists, plus one online semi-finalist. The grand prize is a trip for two to the 2011 NASCAR Sprint Cup Series Champion’s Week, held Nov. 30 to Dec. 2 in Las Vegas. The trip includes airfare, hotel, local transportation and access to exclusive events that week.
The five NASCAR Sprint Cup Series races on the 2011 schedule that fans can pledge at-track include:
- Sept. 18 at Chicagoland Speedway
- Sept. 25 at New Hampshire Motor Speedway
- Oct. 15 at Charlotte Motor Speedway
- Oct. 23 at Talladega Superspeedway
- Oct. 30 at Martinsville Speedway
“The success of the Responsibility Has Its Rewards campaign with NASCAR and MillerCoors is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, concessionaire companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the GEICO 400 at Chicagoland Speedway will air Sept. 18 on ESPN at 2 p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Through MillerCoors new craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
About TEAM Coalition
Techniques for Effective Alcohol Management is a 501(c)(3) non-profit coalition that includes NASCAR, Major League Soccer, Major League Baseball, the National Basketball Association, the National Football League, the National Hockey League, National Collegiate Athletic Association, ARAMARK Corporation, Delaware North Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, the International Association of Venue Managers, Stadium Managers Association, Live Nation, Contemporary Services Corporation, Elite, the National Association of Broadcasters, and the U.S. Department of Transportation’s National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org or www.RHIR.org###