Responsible race fans earned valuable rewards at the Pure Michigan 400 on August 28, 2016 at Michigan International Speedway. The track, Busch, Americrown and TEAM Coalition partnered to promote responsible drinking and traffic safety.
Before the race, 217 fans made the pledge to be the designated driver for their group. They all had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two hot passes to the next NASCAR Cup Series race at Michigan International Speedway.
The Designated Driver for the Race from the June 2016 FireKeepers Casino 400 at Michigan International Speedway, Deb Reed-Fowler, received her Responsibility Has Its Rewards sweepstakes prize on Sunday – two tickets and a VIP behind-the-scenes experience before the race.
We want all of our fans to have a great time at Michigan International Speedway. We want all of our fans to be safe both at the race and on the way home. We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.Roger Curtis, President, Michigan International Speedway
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management. Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Busch designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Michigan International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
US DOT / NHTSA 2015 NATIONAL DATA:
• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.