Responsible NASCAR Fans at Michigan International Speedway -

06/11/2018

Responsible NASCAR fans earned valuable rewards at Michigan International Speedway on June 9, 2018 before the FireKeepers Casino 400 for making the decision to drink alcohol responsibly and always buckle up – every trip, every time. The track, Americrown, NASCAR and TEAM Coalition partnered to promote responsible drinking and traffic safety at the race.

Before the green flag, 98 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo and a chance to be selected as the Designated Driver for the race. The 47 photos taken were shared 329 times on social media, an average of 7 views per photo. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the Consumers Energy 400 Monster Energy NASCAR Cup Series race on August 12, 2018 at Michigan International Speedway.

CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

We want all of our fans to have a great time at Michigan International Speedway. We want all of our fans to be safe both at the race and on the way home. We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.Roger Curtis, President, Michigan International Speedway

The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Michigan International Speedway

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is NASCAR’s fastest track and the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike. Michigan International Speedway in Brooklyn, Mich., boasts a proud, 43-year history of hosting America’s best racing action on its 1,400-plus acres in the scenic Irish Hills. With 18 degree banking and 73-foot wide sweeping turns, Michigan International Speedway provides drivers with three and four grooves to run around the two-mile speedway. When Michigan International Speedway opened in 1968, the 12,000-seat center grandstand stood overlooking the new two-mile oval, a symbol of a new era for the Irish Hills area. For more information visit www.mispeedway.com.

Americrown

Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it!

Americrown’s team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests’ experience! For more information, visit www.americrown.com.

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, MillerCoors, Americrown, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org or FansDontLetFansDriveDrunk.org.

US DOT / NHTSA 2016 NATIONAL DATA:

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Author: jillteamcoalition