Responsible Fans Rewarded at Martinsville Speedway


Martinsville Speedway’s 70th Anniversary was celebrated at the STP 500 on April 2, 2017, and as part of the weekend festivities, responsible fans were rewarded for always having a safe, sober ride home. The race marks the third time the track, Americrown and TEAM Coalition have partnered to promote responsible drinking and traffic safety.


Before the green flag, 277 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two when the Monster Energy NASCAR Sup Series™ returns to Martinsville Speedway on October 29, 2017.

The Designated Driver for the Race from Fall 2016, Meladie Keefer, received two tickets and two VIP Experiences at the STP 500. Meladie and her guest also enjoyed a behind-the-scenes experience before the race on Sunday.

Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks and the fans. Teamwork is what this campaign is all about. We are demonstrating that when everyone takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Martinsville Speedway
TEAM Coalition

• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

(left to right) Gonzalo Aida, NASCAR; Meladie Keefer, Responsibility Has Its Rewards Sweepstakes Winner; William Keefer, Guest of Winner; Kayla Ramirez, TEAM Coalition

TEAM Coalition